International campaign for hand dishwashing detergent, washing detergent and glass cleaner.
 

• ​Concept

• Storyboard

• Selection of director/cast/location
   

Psychologists assume that we make around 20,000 decisions every day. 

And in most cases our hands are involved in the implementation of these decisions. Decisions that sum up to change the world.

That's why we made hands the main character of our campaign, that literally takes the customers point of view.